Growth and Marketing Operations / Analytics Specialist (Volunteer / Freelance)

Giving What We Can (GWWC) is seeking a Growth and Marketing Operations / Analytics expert to help our growth team. You’ll be the analytical engine behind our growth strategy—a data-driven professional who transforms complex datasets into clear insights that drive decision-making. You'll build and maintain the systems, processes, and analytics infrastructure that enables our marketing and growth teams to scale efficiently while maintaining our high standards.

Working directly with our Chief Growth Officer and collaborating closely with our Marketing, Growth Product and Community & Partnerships teams, you'll have a significant impact on how we understand our audience, optimize our funnel, and scale our growth initiatives. This role is perfect for someone who loves solving complex analytical problems and has experience building marketing operations at scale.We’re looking for a professional volunteer, meaning someone with expertise who is willing to commit at least 4 hours per week, or a freelancer for at least 4 hours per week.

Supporting our growth team, you can be a part of transforming global philanthropy and make a significant impact. GWWC’s community of over 10,000 pledgers now donate over $50 million together yearly to highly effective charities. We’ve set a Big Hairy Audacious Goal “BHAG” to grow our community to 1 million pledgers donating at least $3B yearly.

If you don’t meet every qualification, but this type of work excites you, we encourage you to apply.

Key Details

• Start date: immediate, or as soon as possible
• Hours: 4 - 16 hours per week
• Location: Remote, with a strong preference for candidates who can overlap with at least 4 working hours between 09:00 - 18:00 CET.
• Hourly rate if freelance: Depending on experience level and location, in accordance with our salary policy
• Reporting to: Chief Growth Officer (Max Klijnstra)
• Employment: freelance or volunteer
• Contact: max.klijnstra@givingwhatwecan.org

Key Responsibilities

Growth Analytics & Insights

Core

• Design and maintain comprehensive analytics frameworks to track the entire pledge journey from awareness to advocacy
• Build and own key growth dashboards and reporting systems for leadership and team decision-making
• Conduct deep-dive analyses on pledge conversion, audience segmentation, and channel performance

Bonus:

• Develop predictive models to forecast growth and identify optimization opportunities
• Lead audience research initiatives including surveys, interviews, and behavioral analysis

Marketing Operations & Systems

Core:

• Build and maintain marketing attribution models to understand the true impact of different channels
• Implement tracking infrastructure across web properties, campaigns, and touchpoints
• Design A/B testing frameworks and statistical analysis protocols for growth experiments
• Manage integrations between marketing tools, donation platform, and analytics systems

Bonus:

• Own and optimize our CRM (HubSpot) including automation workflows, lead scoring, and data hygiene

Funnel Optimization & Conversion Analysis

Core:

• Map and analyze the complete pledge funnel to identify bottlenecks and optimization opportunities
• Build cohort analyses and lifecycle value models for different audience segments
• Develop frameworks for measuring and improving pledge quality alongside quantity
• Create actionable recommendations from complex datasets for non-technical stakeholders

Bonus:

• Design and execute conversion rate optimization experiments across key pages and flows

Data Strategy

• Establish data quality standards and governance processes for growth metrics
• Build scalable reporting systems that can grow with the organization

Bonus:

• Train team members on data interpretation and self-serve analytics capabilities
• Develop standardized methodologies for campaign performance evaluation

Example projects you might work on

• Pledge Funnel Analytics Rebuild: Currently we track that ~2% of newsletter subscribers convert to pledges within a year, but we lack granular insight into the journey. Build comprehensive tracking from first touch through pledge completion, identifying exactly where we lose potential pledgers and why.
• HubSpot CRM Transformation: Design sophisticated lead scoring models, automated nurture sequences, and conversion workflows. Currently our 🔹 Trial pledge → 🔸 10% Pledge conversion is (only) ~10%—use data to understand what drives successful conversion and automate high-impact touchpoints.
• Growth Dashboard Creation: Build executive-level dashboards tracking our path to 100K pledgers. Include (real-time) metrics on acquisition costs, conversion rates, lifetime value, and quality scores across all channels.

Q3-Q4: Optimization & Scale

• Marketing Attribution Deep-Dive: Our most successful campaigns have been a result of advocacy by high-profile pledgers, but we lack systematic attribution. Build multi-touch attribution models to understand the true customer journey and optimize budget allocation.
• Audience Segmentation & Targeting: Analyze our current >10K pledger base to identify patterns and build predictive models. Use insights to guide our strategy for reaching new audiences beyond EA.
• A/B Testing Infrastructure: Establish statistical frameworks for testing everything from email subject lines to landing page designs. Currently we're moving from "low-hanging fruit" approaches to systematic growth testing—you'd build the analytical rigor behind this transition.

Year 2: Strategic Growth

• Market Sizing & Opportunity Analysis: Build sophisticated models to estimate our addressable market in different segments. If we would want 1% of the world's richest 1% to pledge, what does that journey look like? Which segments offer the highest probability of conversion?
• Cohort & Lifecycle Analysis: Track pledge retention and advocacy patterns over time. Build models to predict which pledgers are most likely to lapse and design interventions. Analyze what drives pledgers to become advocates who bring in new members.
• Growth Investment Optimization: Create frameworks for allocating resources across channels. Should we invest more in digital ads or high-profile advocacy? Build ROI models that account for both immediate conversions and long-term brand building.

Ongoing Strategic Projects

• Market Intelligence: Monitor and analyze growth strategies of organizations like 80,000 Hours, Charity Navigator, and other mission-driven movements. What can we learn from their audience acquisition and retention strategies?
• Product Analytics Integration: Work with our tech team to embed analytics into product decisions. Should we redesign the pledge journey? How do different user experiences affect conversion and retention rates?

Ideal Candidate Profile

Essential Experience/Skills

• 4-6+ years of experience in growth analytics, marketing operations, or data science with demonstrated impact (But we’re open to more junior candidates)
• Advanced proficiency in SQL and data visualization tools (Tableau, Looker, Power BI, or similar)
• Strong experience with marketing automation platforms and CRM systems (HubSpot experience preferred)
• Expertise in statistical analysis, A/B testing methodologies, and experimental design
• Hands-on experience with web analytics (Google Analytics, Mixpanel, Amplitude) and attribution modeling
• Proven ability to translate complex data into clear, actionable insights for diverse stakeholders
• Experience building scalable data pipelines and reporting infrastructure
• Passion for GWWC's mission and the 🔸 10% Pledge
• Strong alignment with GWWC’s team values and community values

Beneficial Experience

• Experience with Python, R, or other programming languages for data analysis
• Background in growth-stage companies or organizations scaling from thousands to millions of users
• Experience in nonprofit/social impact organizations or mission-driven companies
• Knowledge of digital marketing channels (paid search, social, email, content marketing)
• Familiarity with product analytics and user journey optimization
• Experience with data warehousing solutions and ETL processes
• Understanding of effective altruism or effective giving concepts

Personal Qualities

• Analytical rigor: Obsessed with data quality and statistical validity
• Growth mindset: Constantly seeking ways to improve processes and insights
• Systems thinking: Able to see the big picture while managing complex technical details
• Communication skills: Can explain complex analyses to both technical and non-technical audiences
• Proactive: Anticipates data needs and builds solutions before they're requested
• Collaborative: Works effectively across teams to gather requirements and deliver insights

Working Hours and Remote Work

GWWC is a remote organisation, and this is a remote position. We welcome applicants with at least 4 hours of weekly overlap with Central European Time (CET), to ensure effective collaboration with our existing team.

We employ a flexible schedule that works for you and your life. As an international team, we occasionally schedule meetings across time zones, but we're mindful of everyone's time boundaries. We focus on results rather than hours logged, and trust you to manage your workday in a way that allows you to do your best work while maintaining a healthy work-life balance.

Why Join Us

• Make a tangible difference by working on products that direct millions of dollars to highly effective charities
• Work within an internationally recognised organisation with a clear, compelling mission
• Be part of a close-knit, passionate team committed to transforming global philanthropy
• Help shape the future of effective giving at a global scale

Application Process

Here's a summary of the application process for a successful candidate:

1. Send an e-mail with your CV/LinkedIn and motivation to max.klijnstra@givingwhatwecan.org
2. A short call with Max (Chief Growth Officer (CGO))
3. Complete a paid work test designed to evaluate key skills for the role
4. Interview with Max (CGO)
5. Interview with Daniel Wirtz (Growth Marketeer)
6. Reference checks
7. Final interview with Sjir (CEO)
8. Receive a freelance / volunteer offer!