These differences reflect a broader methodological distinction. Charity Navigator groups charities into program types and sets a cost-effectiveness benchmark for each type. This approach doesn’t account for the vast variation in impact that arises from which problems and programs you choose to support. As a result, hundreds of charities with dramatically different levels of cost-effectiveness can all receive “top” ratings.
Impact-focused evaluators (like the ones our research team reviews and vets) use cause-area and program-level prioritisation to narrow down the millions of charities that exist in order to find those likely to do the most good per dollar donated. This allows donors to direct their giving to where the evidence suggests it will go the furthest.