Funds are a relatively new way for donors to coordinate their giving to maximise their impact. This page outlines what a fund is, and why Giving What We Can generally recommends donating to funds rather than directly to individual charities.
Funds allow donors to give together, as a community. Rather than each individual giving to a specific charity, donating via a fund pools their donations so that expert grantmakers and evaluators can direct those funds as cost-effectively as possible.
Using a fund is similar to using an actively managed investment fund instead of trying to pick individual stocks to invest in: in both cases, you let experts decide what to do with your money.
This analogy helps explain the structure of a charitable fund, but it likely understates its benefits. This is because:
As we’ll see next, there are other advantages of funds — both for the donor, and the charity.
Funds make it easier to ensure that effective organisations receive the funding they need, when they need it.
Donating through an expert-led fund is often a much more effective way to support a cause than donating individually — even if you and the fund support the same organisations. This is because individual donors aren’t able to easily coordinate with each other, nor the organisations they support. Whereas if they donate together through a fund, the fund manager can:
As a result, donors might prefer funds because their money can often be allocated more efficiently and effectively.
But organisations also often benefit from the fund model. This is because:
In general, because a fund pools the resources of multiple donors, and because a fund manager can spend more time investigating and supporting organisations than individual donors can, funds are often a highly cost-effective donation option.
While we think most donors should give to funds, there are some cases where it might not make sense. This would be if:
For most donors, we think the answer is yes.
The point of charity is to help others, and if you want your donations to be directed to the most effective organisations, donating via a charitable fund led by expert evaluators is likely the best way to do this.